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How much does a website copywriter cost?

Why, hello there! You’ve decided to include copywriting in your next website proposal (confetti cannon explodes! 🎉). You’re sick of relying on clients to provide their own website copy and you think that partnering with a reliable writer is the right next step. You start reaching out to writers to get quotes and… you’re stumped. […]

How to sell copywriting in your design projects

Here’s an undeniable, well-researched fact: copywriting moves the needle more for your clients than design. Need proof? Here’s another undeniable, yet less-researched fact: very few clients want to pay for copywriting. In fact, given the chance, they’d rather slice the copywriting portion from your project fees and proceed to write the copy on their own. […]

We don’t rely on social media or referrals to market our copywriting agency

Word on the street is, times are tough in agency land. The big guys are dealing with restructures, layoffs and resignations. The little guys are dealing with stretched budgets, delayed payments and increased demands. For both, attracting, engaging and converting new business has become immensely harder. And while most agencies are hunkering down, and waiting […]

Why should your design agency be blogging?

This post was originally published in December 2020. We’ve updated it with more relevant information and statistics. If your marketing agency is anything like ours, content creation and marketing for our own business often get pushed to the bottom of the pile, particularly during busy seasons. We’re the proverbial cobbler’s children, walking around without a consistent lead […]

Five quick wins for your agency’s website copy

As you’ve probably guessed, here at Heydays, our number one service is writing white label copy for agency clients. But, over the past couple of years, we’ve had a lucrative little side service going on: Writing website copy for our studio partners. So far we’ve written the copy for eight agencies, and we just signed up lucky […]

Why I support The Ethical Move in marketing

I’d like $10 for every time someone recommended the book Influence: The Psychology of Persuasion. It’s often regarded as the Bible of copywriting (right up there with Ogilvy on Advertising), and most new writers are encouraged to take the principles from the book and apply them religiously to their craft. In Influence, Robert Cialdini, a […]

The gut punch that is feedback and criticism

“It’s just… not good.” The year was 2010. I was a first-year uni student and I’d just submitted my first creative writing piece for review. I had poured hours and energy into the piece, and it stung — a lot! — to be called out in front of the class. The lecturer? A wizened journo […]

Relying on your brand personality to sell is so 2013

“Holy s***, you look amazing!” It was this sweary little mirror sticker that turned me from a curious first-time buyer into a Go To Skincare convert. For the next five years or so, peach bottles adorned my vanity, and cheeky peach emails peppered my inbox. Next, it was Who Gives a Crap’s ‘give one crap […]

Why creative agency leaders should be writing — a lot

As agencies, our job is to win jobs. We win jobs by demonstrating our expertise. For some agencies, the expertise is easy enough to demonstrate. A couple of impressive logos on a cred deck. A slew of five-star reviews on Google. A gorgeous and thoughtful case study page. But, for most of us, that’s not […]

Chat GPT and me — your agency white label copywriter

I can clearly remember the first time that I panicked about ChatGPT. It was early January — my family had just returned from our overseas trip to spend a white Christmas in Canada. I was jet lagged, cranky and not in the mood to engage in hypothetical discussions about a robot tool that was threatening […]

Why my copywriting agency made the switch to providing white label services

When you think about white label copywriting services, some, erm, not great examples come to mind. Churn and burn content factories. Fiverr freelancers. Faceless agencies offering 24-hour turnarounds. Imagine my surprise, then, to find myself here, in 2023 — the year of the Barbie Summer — making the switch to offering white label copywriting services. […]