How much does a website copywriter cost?

Why, hello there! You’ve decided to include copywriting in your next website proposal (confetti cannon explodes! 🎉). You’re sick of relying on clients to provide their own website copy and you think that partnering with a reliable writer is the right next step. You start reaching out to writers to get quotes and… you’re stumped. […]

In-house vs. agency vs. freelance copywriter: what’s the best strategy?

Three copywriters discussing their work over coffee

A note from Heydays: This post was originally published in 2022. It has been updated to include more relevant, up-to-date information. Over the past few weeks, I’ve had a number of wonderful and illuminating conversations with various leaders in the creative space. One big topic of conversation? Copywriters (of course), and whether to hire in-house […]

How to brief your new copywriter in four easy steps

It happens every once in a while — your agency’s been humming along, working with an incredible roster of freelance writers and then  poof!  No one’s available for an urgent job. It’s a headache. Not only do you need to find a new writer, but you also need to give them a fully detailed brief — something you […]

How designers can get the best out of copywriters

A note from Heydays: This post was originally published in November 2020. We’ve updated it to include more relevant, recent information. Enjoy! Here’s a scenario you’re probably familiar with. You’re kicking off a new design project. It involves words (lots of words). So, you ask your client, ‘do you have a copywriter?’ And so the […]

Yes, there is such a thing as a ‘good’ copywriter

Here’s something I wholeheartedly believe: the ‘writing’ part of a successful copywriting project is only about 20% of the job. And while, yes, every ‘good’ copywriter needs to be able to write — and write well — a good writer does not a good copywriter make. So, if you’re hiring a copywriter, looking for a copywriting partner […]

Why is it so hard to find good copywriters?

Advertising for an agency copywriter? You might be waiting a while to find the perfect fit. It’s one of those unspoken rules of the creative industry. Finding good writers takes time. And patience. And you’ll probably hire badly a couple of times before you find the right fit. And then they’ll move on—probably to the […]

Chat GPT and me — your agency white label copywriter

I can clearly remember the first time that I panicked about ChatGPT. It was early January — my family had just returned from our overseas trip to spend a white Christmas in Canada. I was jet lagged, cranky and not in the mood to engage in hypothetical discussions about a robot tool that was threatening […]

Why my copywriting agency made the switch to providing white label services

When you think about white label copywriting services, some, erm, not great examples come to mind. Churn and burn content factories. Fiverr freelancers. Faceless agencies offering 24-hour turnarounds. Imagine my surprise, then, to find myself here, in 2023 — the year of the Barbie Summer — making the switch to offering white label copywriting services. […]

The #1 mistake creative agencies make when they hire us

Your agency has a project. You need words to complete it. You hire a writer. Best-case scenario: Their copy matches seamlessly with your creative direction, the client loves it, they sign off on the whole thing quickly and turn into a profitable repeat customer. Five stars. Worst-case scenario: The copy doesn’t follow your creative direction, […]

Three glaring neon signs that your copywriter just derailed your design project

Picture this. You’ve just wrapped up a particularly painful design project. The budget? Completely blown. Deadlines? A mere glimmer in your review mirror. The client’s unhappy. You’re unhappy. And everyone has just paid thousands and thousands of dollars for a big steaming pile of nothing exciting. So. Who killed this project? And how do we […]