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We don’t rely on social media or referrals to market our copywriting agency

Word on the street is, times are tough in agency land. The big guys are dealing with restructures, layoffs and resignations. The little guys are dealing with stretched budgets, delayed payments and increased demands. For both, attracting, engaging and converting new business has become immensely harder. And while most agencies are hunkering down, and waiting […]

How to stop copy delays from holding up your website project

It’s a common scenario: your client’s signed off on the creative direction, approved the design concepts, and you’re ready to start really digging into the project. Then you hear those dreaded five words: “We’re just waiting on copy.” It’s enough to make any account manager cry. I’ve worked in and with several agencies over the […]

How to brief your new copywriter in four easy steps

It happens every once in a while — your agency’s been humming along, working with an incredible roster of freelance writers and then  poof!  No one’s available for an urgent job. It’s a headache. Not only do you need to find a new writer, but you also need to give them a fully detailed brief — something you […]

How designers can get the best out of copywriters

A note from Heydays: This post was originally published in November 2020. We’ve updated it to include more relevant, recent information. Enjoy! Here’s a scenario you’re probably familiar with. You’re kicking off a new design project. It involves words (lots of words). So, you ask your client, ‘do you have a copywriter?’ And so the […]

Why should your design agency be blogging?

This post was originally published in December 2020. We’ve updated it with more relevant information and statistics. If your marketing agency is anything like ours, content creation and marketing for our own business often get pushed to the bottom of the pile, particularly during busy seasons. We’re the proverbial cobbler’s children, walking around without a consistent lead […]

Five quick wins for your agency’s website copy

As you’ve probably guessed, here at Heydays, our number one service is writing white label copy for agency clients. But, over the past couple of years, we’ve had a lucrative little side service going on: Writing website copy for our studio partners. So far we’ve written the copy for eight agencies, and we just signed up lucky […]

Client Story: Merak GF

These days, most Heydays clients are located overseas or in our Southern states. That’s why it’s a rare treat when we get to work with a local business that we can actually, you know, visit. And what’s even better? When that visit includes some of the most incredible, amazing food I’ve ever had in my life. […]

Creatives who inspire me: Julie Solvstrom

As a creative, I know that I need to stay curious and continue being inspired. Or, in short, my work gets stale, I lose motivation and I start to question why I’m even in this industry at all. This series will be looking at the stories and work of artists, musicians, designers, fellow writers and […]

Why I support The Ethical Move in marketing

I’d like $10 for every time someone recommended the book Influence: The Psychology of Persuasion. It’s often regarded as the Bible of copywriting (right up there with Ogilvy on Advertising), and most new writers are encouraged to take the principles from the book and apply them religiously to their craft. In Influence, Robert Cialdini, a […]

Yes, there is such a thing as a ‘good’ copywriter

Here’s something I wholeheartedly believe: the ‘writing’ part of a successful copywriting project is only about 20% of the job. And while, yes, every ‘good’ copywriter needs to be able to write — and write well — a good writer does not a good copywriter make. So, if you’re hiring a copywriter, looking for a copywriting partner […]

Why is it so hard to find good copywriters?

Advertising for an agency copywriter? You might be waiting a while to find the perfect fit. It’s one of those unspoken rules of the creative industry. Finding good writers takes time. And patience. And you’ll probably hire badly a couple of times before you find the right fit. And then they’ll move on—probably to the […]